The wine box and bag products showcase a fictitious company called Ladies Who Brunch’s new Cocktail Crate product. The Cocktail Crate was a liqueur subscription box with the Ladies Who Brunch brunch-around-the-world subscription box. The project focused on brand identity, writing, graphic design, video editing, time management, and teamwork.
My Role
Logo design, shot and edited promo video
Problem/Challenge
Create a new product/service and develop a press release, logo,
digital ad, and promo video.
digital ad, and promo video.
Timeframe
10 weeks
Tools Used
Adobe Illustrator, Premiere Pro
Solution
A cocktail subscription box combined with a brunch subscription box creates a new and fun way to enjoy brunch with friends and family.
Logo Ideation
I started sketching ideas for the logo earlier on in the project. I worked on the typographic elements, finding serif and hand script typefaces that worked well together. With the help of Maria finding the bee element, we were able to have a logo that fit the brand.
Advertisements
A colleague worked on the ad, and I did the final edit, adding a different typeface to have the ad pop and reflect the brand’s voice.
Promotional Video
I shot and edited the promotional video while my team starred in it and recorded
the voiceover.
the voiceover.
