The wine box and bag products showcase a fictitious company called Ladies Who Brunch’s new Cocktail Crate product. The Cocktail Crate was a liqueur subscription box with the Ladies Who Brunch brunch-around-the-world subscription box. The project focused on brand identity, writing, graphic design, video editing, time management, and teamwork.
My Role
Logo design, recorded and edited promo video
Problem/Challenge
Create a new product/service and develop a press release, logo, digital ad, and promo video.
Solution
A cocktail subscription box combined with a brunch subscription box creates a new and fun way to enjoy brunch with friends and family.
Teammates
Maria Ahmad, Mary Miles, Katherine Werrell
Timeframe
10 weeks
Tools Used
Adobe Illustrator, Premiere Pro
Logo Ideation
I started sketching ideas for the logo earlier on in the project. I worked on the typographic elements, finding serif and hand script typefaces that worked well together. With the help of Maria finding the bee element, we were able to have a logo that fit the brand.
Advertisements
Katherine worked on the ad, and I did the final edit adding a different typeface to have the ad pop and reflect the brand’s voice.
Promotional Video
I recorded and edited the promotional video while my team members starred in it and recorded
the voiceover.
the voiceover.
