During my time at Northrop Realty, I have created marketing campaigns for our real estate agents to increase brand awareness for both themselves and the company. These campaigns include print and digital collateral such as postcard mailers, door hangers, rack cards, email blasts, social graphics, and more. My primary goal for the collateral is to communicate what Northrop Realty offers to prospective and returning clients through personal and professional messaging. Over the past two years, I have noticed that some agents are interested in including keepsakes for their clients as part of their marketing efforts. As a result, at the end of 2023, I shifted my focus to creating recipe cards that will be sent out via print and online to engage past clients in 2024.
March-October 2022
When I joined the NR marketing team, I was responsible for creating campaigns for the agents throughout the year. Every two months, I developed campaigns based on seasonal themes or out-of-the-box ideas and pitched them to our executives for approval.
March & April: Market is Blooming, March Market Madness, and Out of the Park
May & June: Real Estate North Star and Summer of Sold
July & August: Full House and Ready to Right Size
September & October: Seasons Change and Roc(k)tober
January-December 2023
As the marketing team prepared for the 2023 fiscal year, I ramped up my design efforts by introducing new ideas, including holiday recipe cards and vibrant, colorful designs.
Q1: Open House and Home Evaluation Spring
Q2: Home Evaluation Summer and Summer Maintenance
Q3: Home Evaluation Fall and Life in Your New Home
Q4: For the Win, Happy Holidays (3 versions), Hot Chocolate Recipe, and Sugar Cookie Recipe
January-December 2024
For 2024, the team developed four campaign tracks and collaborated on a holiday campaign track. I was responsible for the following campaigns:
Q1: Turkey Chili, Game Day Wings, Bunny Cake Pops, and Home Anniversary
Q2: Home Sweet Home Spritz, French Toast Casserole, Asian Noodle Bowl, Hawaiian Chicken Kebabs, Spicy Parmesan Popcorn, and Mother's Day
Q3: Grilled Pulled Pork Sandwich, Summer Fruit Salad, Butternut Squash Soup, and Beef Enchiladas
Q4: Spellbound Sangria, Five-Cheese Mac & Cheese, Baked Salmon with Lemon Dill Sauce, Halloween, and Diwali (with a Vegetable Biryani recipe)
My goal for this track was to provide the agents with a wide variety of options and incorporate as many international recipes as possible.
You can view more of my campaigns by clicking here.